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Well, oh jeez Rick...it's another blog about the production industry! Get a grip Morty and don't be such a wuss! It can't b...

Monday, March 18, 2019

METEOR EXPLODES WITH FORCE OF 173 KILOTONS


Thank heavens it exploded six miles above the Earth or this could have been messy. The explosion occurred on December 18th over the North Pacific and was the second largest of its kind in 30 years. Do you remember that huge explosion over Chelyabinsk, Russia six years ago? If not take a look at the video we have below...

 

The explosion was smaller than that, but not by much; 173 kilotons is nothing to sneeze at. It tore through the atmosphere at about 68,000 mph (32 km/s) and released 10 times the energy of the atomic bomb dropped on Hiroshima. Kelly Fast of the near-Earth objects observations program manager at NASA stated "That was 40% of the energy release of Chelyabinsk, but it was over the Bering Sea so it didn't have the same type of effect or show up in the news."

The space rock is thought to have been about 22 feet in diameter. Military satellites picked up the explosion last year with the Air Force notifying NASA of the event. Since the fireball came in over an area not far from routes used by commercial aircraft flying between North America and Asia, NASA has been checking with airlines to see about any reported sightings.

The next image shows the incredible amount of fireballs reported by the US Governments sensors from April 15th, 1988 to March 15th, 2019.
NASA was tasked by Congress with finding 90% of near-earth asteroids on 140 meters in size or larger by 2020. Meteors of this size have been named, "problems without passports," due to the expectation that they will affect whole regions if they hit Earth. However, scientists have estimated, it could take another 30 years to fulfill such a directive.

NASA has had some notable success with calculating Earth impacts based on a precise determination of its orbit. For instance, in 2018 a small 3-meter sized asteroid, 2018 LA, was discovered by the Arizona Observatory eight-hours before impact. The Center for Near Earth Object Studies at NASA's Jet Propulsion Laboratory was able to make a precise determination of the rock's orbit, which then allowed them to calculate a probable location of impact. In this instance, somewhere in Southern Africa. Sure enough, a fireball was recorded over Botswana by security camera footage at a farm and fragments of the asteroid were later found in the area.

Here's an actual image of the Bering Sea meteor entering Earth's atmosphere.
This latest even over the Bering Sea has sown that larger objects can collide with us without much warning if any. So the need for enhanced monitoring has been reinforced. A more robust network would eventually not only include more ground-based observatories but space-based as well. 

"The idea is really to get as close as possible to reaching that 90% goal of finding the 140m and larger near-Earth asteroids given to NASA by Congress," says Dr. Amy Mainzer, chief scientist of NEOCAM at JPL. "It would take us many decades to get there with the existing suite of ground-based-surveys."


Friday, March 1, 2019

ONLINE CONTENT CREATORS RAKE IN $6.8 BILLION IN 2017

Instagram, YouTube, and other popular online platforms helped 17 million Americans earn a total of $6.8 billion in 2017, according to a new study.
The study, conducted by Re:Create Coaltion, an advocacy group for fair use and copyright law, looked at just how lucrative the new creative economy can be for the millions of people who have made content creation their full-time job or side hustle. The content creators earned income through nine popular online platforms, including YouTube, Instagram, WordPress, and Twitch, according to the study.
Read the rest of the article here: FORTUNE.COM

Wednesday, February 6, 2019

AN END TO FORTNITE?


Yeah, Fortnite has been killing it in 2018, but its success has finally hit the ceiling and maxed itself out. Is it all downhill from here for Epic Games? Red Dead Redemption 2,  sold more than 23 million copies since its release in October. That's good news for the game industry as a whole.

Digital Media's Crash: Will Hollywood Buy In or Cash Out?



Here's the link to a great article about the current state of the top three digital media companies, Vice, Huffington Post and Buzzfeed.

https://www.hollywoodreporter.com/news/digital-medias-crash-will-hollywood-buy-cash-1183114

SPIELBERG ON CLASSIC FILMS


If you are a director or producer, you want to be able to pull from a vast knowledge of the film or television industry. In my opinion, you can't be great without researching what has come before you. Spielberg acknowledges this in a short video clip from the American Film Institute. Looking away from current content, to past film and television shows give you a greater creative template. You need to see what great directors have done before, Scorcese, Coppola, Kubrick, Hitchcock, etc. As well as submerge yourself deeply into the works of David Fincher, Tarantino, Joel and Ethan Coen, Ridley Scott and Spielberg himself.

Take a moment and listen to some great advice.

J.J. ABRAMS AND HIS MYSTERY BOX


If you are late to see this amazing video, it's a great place to begin. J.J. Abrams is a Master Storyteller and he utilizes the "Mystery Box," in such a crazy cool way. It's a small element you keep hidden from the audience to keep them excited and engaged with the content. You only reveal what's inside the box at the very last possible moment, or in some cases, it is never revealed at all.

This Ted Talk has been around a bit, but it is worth the time investment.